NEWS8 April 2013

Australian retailers get Effective Measure for online research

Asia Pacific Data analytics

AUSTRALIA — The Australian Retailers Association (ARA) has signed up Effective Measure for an online audience research partnership.

The ARA is working with online measurement specialist Effective Measure to offer free tagging of members’ websites to allow retailers access to detailed usage and demographic data from their sites via individual dashboards as well as the chance to create their own surveys.

The Australian Effective Measure platform already profiles over 150,00 online users and will be free to all ARA members for six months with an option to maintain that level of access if overall monthly impressions are less than one million.

“With online retailing anticipating around 30% annual growth, it is essential that retailers of all sizes, whether traditional, online or hybrid have the most advanced tools to assist in taking advantage of the growing and changing dynamics,” said ARA executive director Russell Zimmerman.