Australian retailers get Effective Measure for online research
The ARA is working with online measurement specialist Effective Measure to offer free tagging of members’ websites to allow retailers access to detailed usage and demographic data from their sites via individual dashboards as well as the chance to create their own surveys.
The Australian Effective Measure platform already profiles over 150,00 online users and will be free to all ARA members for six months with an option to maintain that level of access if overall monthly impressions are less than one million.
“With online retailing anticipating around 30% annual growth, it is essential that retailers of all sizes, whether traditional, online or hybrid have the most advanced tools to assist in taking advantage of the growing and changing dynamics,” said ARA executive director Russell Zimmerman.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments