Australian ad agency BMF gets data analytics director
Ford’s new position is intended to deepen BMF’s analytic and data capabilities, with an emphasis on “commercial creativity”. He will report to Simon McCrudden, executive planning director.
McCrudden said: “Andy is the brightest and also the most normal data analytics person I’ve ever met. Super smart, very focused on uncovering insights that transform businesses and help create better work, but explained in a way that even my four-year-old could understand.”
Ford has been supporting BMF’s planning department since 2010 by analysing and generating insight from data produced by loyalty programmes, CRM, POS and organisational information systems. More recently he has been helping push BMF’s analytical and CRM offering.

We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments