The deal will see the Soprism team and product merged into Audiense, with the intention of enhancing existing insights and analytics tools.

This includes providing users with compliant access to audience insights across Facebook and Instagram, and new audience definitions to enhance data segmentation to help improve audience understanding about affinities.

Audiense was set up in 2011 by Javier Burón and Alfredo Artiles, and focuses on audience intelligence work, including consumer research, social listening, influencer marketing, social media analytics and advertising.

Soprism is a digital consumer insight tool based on a behavioural consumer panel of more than three billion users worldwide.

Burón, chief executive at Audiense, said: “We have long admired Jonathann’s work and ethos and we are so excited to be merging Soprism’s amazing product and team into Audiense’s platform.”

Jonathann Mingoia, co-founder at Soprism, said: “Our common vision about market needs and our deep desire to serve it in a compliant way, the complementarity of our solutions and the natural fit between our teams made our merger into a single family a natural fit.

“We are so excited to join the great Audiense’s team to strengthen its leadership and build the future of audience intelligence together.”