NEWS4 September 2012

AudienceScience appoints Riley as marketing VP

North America People

US— Emily Riley, a former Forrester Research vice president and analyst has joined digital marketing technology firm AudienceScience as vice president of marketing and sales strategy.

Riley’s appointment follows the recent addition of Mike Peralta, who joined the company this summer as president.

He said of Riley’s appointment: “Her relationship with big brands and her keen focus on the development of growth strategies with integrated sales and marketing programmes will clearly extend our successful efforts for our current and future clients leveraging the AudienceScience(R) Gateway platform.”