NEWS5 October 2011

AskingCanadians to build SavvyMom panel

New business North America

CANADA— Data collection firm AskingCanadians has been appointed by digital publisher SavvyMom Media to create a branded community made up of Canadian mothers with young children.

The new SavvyMom Research Community will be used by the publisher to gather feedback from members and gain a better understanding of its audience.

SavvyMom co-founder and publisher Sarah Morgenstern (pictured) said: “We considered building our own community panel but the cost was prohibitive. Creating the SavvyMom Research Community in AskingCanadians was a cost-effective solution that provides us with enhanced value. Not only does AskingCanadians have the technical platform; it also has the privacy policies and the community management capabilities that will allow us to build our community efficiently and keep our members engaged in giving their opinions.”