NEWS1 October 2018

Asher joins Explorer Research

Behavioural economics News North America People

US – Jonathan Asher, formerly of PRS In Vivo, has been appointed by behavioural research company, Explorer Research, as executive vice-president based in Minneapolis.

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Asher (pictured) joins from PRS In Vivo where he has spent the past 10 years. He has also worked for brand design businesses Dragon Rouge and Futurebrand.

He will work closely with Chris Whitaker, Explorer partner who heads the Chicago office, to expand the firm’s reach. 

Explorer Research president Marc Inkol said: “As a privately held company, we’re investing in our people, product and processes to best serve our clients’ needs. This includes making high calibre hires such as Jonathan, enhancing our state of the art Shopper Labs, and investing in new technology such as Virtual Reality environments.”