His move agencyside comes after more than a decade with the retailer, latterly as customer activity planning manager where he helped developed the ‘We Sell For Less’ programme.

At Nunwood Ryder will have a key focus on further developing the agency’s shopper insight offering, which combines bio-metric and qualitative research with commercial analytics and modelling.

Chief strategy officer James Walker said: “Craig will make a great addition to the team, ensuring our clients benefit from the best strategic direction and expertise.”