NEWS29 July 2010

ARF research chief Rubinson quits to launch consulting practice

North America People

US— Joel Rubinson, the chief research officer of the Advertising Research Foundation (ARF), is leaving the organisation to launch his own consulting practice.

Rubinson – who played a prominent role in the ARF’s efforts to tackle questions of online research quality – will continue to work with the organisation on its research transformation and shopper insights initiatives.

As for his new venture, Rubinson said: “I want to work directly with clients to help them succeed in the new digital world, leveraging the thinking that has emanated from industry leaders via the ARF.

“My goal is to help clients find the tools they need to build brands, help research and insights teams synthesise diverse information streams, and help media companies understand the changing way that marketers are thinking about brand-building.”

Rubinson joined the ARF in March 2008. He was formerly head of advanced solutions for Synovate North America, and also led retail and shopper insights for the firm globally. Before that he spent 25 years at the NPD Group.

The ARF said its “pursuit of new and innovative research leadership has already begun”.



12 years ago

Good luck Joel! You did a great job and will be hard to replace!

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12 years ago

thanks Annie. Getting to know people like you has been one of the great joys of being at the ARF.

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