NEWS18 December 2015

ARF boosts science-based research expertise

News North America People

US — The Advertising Research Foundation (ARF) has announced two new hires, boosting its expertise in science-based advertising research.

Augustine Fou (pictured left) has joined the foundation as chief marketing science officer and Manuel Garcia-Garcia (pictured right) has joined as SVP, research and innovation: global and ad effectiveness. Fou most recently served as anti-fraud forensic scientist for Marketing Science Consulting Group, which he founded in 2000, while Garcia-Garcia joins from Nielsen Neuro, where he had been director of neuroscience since 2012.

“I could not be more pleased to welcome Augustine and Manuel to the team,” said Gayle Fuguitt, chief executive officer and president of The ARF. “We support the industry with an objective point of view on the critical issues facing advertising today – and that point of view is based in scientific research.

“Together Augustine and Manuel will bring our capabilities in providing science-based insights to new heights, giving us even better tools to help advertisers achieve powerful success in today’s rapidly changing media landscape.”