NEWS3 January 2012

Arbiton wins Light Media ratings deal

New business North America

US— Light Media has signed up to receive Arbitron ratings for its flagship radio station Power105.5/The King in the Metro Albany, Georgia market.

The Metro Albany advertising market is estimated to be worth $5.5m, according to research group BIA/Kelsey.

Light Media CEO Danny Wilson said: “With the exception of Clear Channel Radio and now Light Media, no other radio station groups operating in the Albany market have authorised access to Arbitron radio ratings data for Albany, GA; and this unique positioning provides a powerful competitive advantage on a local, regional and national scale.”

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