Arbiton wins Light Media ratings deal
The Metro Albany advertising market is estimated to be worth $5.5m, according to research group BIA/Kelsey.
Light Media CEO Danny Wilson said: “With the exception of Clear Channel Radio and now Light Media, no other radio station groups operating in the Albany market have authorised access to Arbitron radio ratings data for Albany, GA; and this unique positioning provides a powerful competitive advantage on a local, regional and national scale.”
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