NEWS6 March 2014

AppsFlyer raises $7.1m

Financials North America

US — AppsFlyer, a mobile app measurement, attribution and analytics solution, has announced a $7.1m series A funding round.

The round was led by Pitango Venture Capital and current investor Magma Venture Partners. As part of the financing round, Eitan Bek, general partner at Pitango, will join the board.

AppsFlyer allows app developers, brands and agencies to measure mobile user acquisition across all media sources including paid, organic, viral and social. In addition to the funding announcement, AppsFlyer is opening new offices in New York, San Francisco and Beijing.

“AppsFlyer provides mobile marketing transparency by enabling advertisers and agencies to identify profitable mobile campaigns based on ROI and lifetime value,” said Bek.

“With AppsFlyer’s technology and strong team, the company is well positioned to transform the mobile advertising market.”