NEWS10 July 2015

Appleton joins Happy Thinking People

Europe News People

GERMANY — Qualitative insights consultancy Happy Thinking People has appointed Edward Appleton as its director of global marketing.

Appleton (pictured) will be based in its Berlin office and be responsible for building its R&D portfolio and expanding its toolkit.

He joins from Coca-Cola, where he was senior consumer insight manager; he has also worked at Avery Dennison as senior European consumer insights manager. He started his career at Mass-Observation UK.