Anheuser- Busch sticks with SymphonyIRI for shopper, market insights

As part of the “long standing relationship” between the two firms, SymphonyIRI will provide the brewer with market tracking information and analytics solutions to create a “unified version” of Anheuser-Busch’s customers and marketplace.

IRI president Mark Parise (pictured) said: “SymphonyIRI’s latest innovations are especially well designed for the current and future consumer and shopper targeting needs of Anheuser-Busch, which operates on a direct store delivery model.

“Best-in-class, store-level data will enable the company to build on its market leadership.”