NEWS15 July 2011

Anheuser- Busch sticks with SymphonyIRI for shopper, market insights

New business North America

US— Brewery Anheuser-Busch has again named SymphonyIRI as its preferred supplier for consumer and shopper insights, and to provide measurement information across the business.

As part of the “long standing relationship” between the two firms, SymphonyIRI will provide the brewer with market tracking information and analytics solutions to create a “unified version” of Anheuser-Busch’s customers and marketplace.

IRI president Mark Parise (pictured) said: “SymphonyIRI’s latest innovations are especially well designed for the current and future consumer and shopper targeting needs of Anheuser-Busch, which operates on a direct store delivery model.

“Best-in-class, store-level data will enable the company to build on its market leadership.”