The firm’s technology aggregates and calculates data to provide a real-time visual representation – a heatmap – of how people are viewing websites, providing information to publishers about where, when and how viewers are interacting with their content.

SeeVolution said that the cash would be used to develop new and expanded services.

CEO and co-founder Edo Cohen said: “SeeVolution is one of those tools that save site owners a lot of time while helping websites deliver more targeted content to their audiences. Businesses need to know how well their sites are working with their audiences, and daily data is sometimes not enough to find out what is and what isn’t working with sales.”