NEWS21 November 2012

Analytics platform SumAll raises $6m

Financials North America

US— Data analytics startup SumAll has raised $6m in a round of funding led by Battery Ventures and Wellington Partners, taking the amount the company has raised to $7.5m.

The firm’s technology allows small business owners to access and correlate data from various sources. SumAll allows e-commerce data from integrations with eBay, Amazon, PayPal and Stripe. It can also fuse with website data from Google Analytics and social data from Facebook, Twitter and Instagram.

SumAll said that the investment will be used to fund the development of new features and platform integrations with other sites such as YouTube and Pinterest.

The new funding also includes a $500,000 contribution to the foundation, a charitable trust which has a 10% ownership stake in the company and was established by SumAll employees.