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NEWS13 December 2013

Analytics firm Kontagent to merge with mobile games specialist

M&A North America

US — Mobile analytics firm Kontagent is to merge with PlayHaven, which works with mobile games developers to support player acquisition, engagement and monetisation strategies.

Andy Yang, CEO of PlayHaven, will become the CEO of the combined company. Josh Williams, CEO of Kontagent, will become chief technology officer and chairman of the board of directors.

Investors in the new company will include Altos Ventures, Battery Ventures, e.ventures, GGV Capital, Maverick Capital, Morgan Creek and Tandem.

“This is a massive game changer – not only for PlayHaven and Kontagent, but for our customers and the broader mobile industry,” said Yang. “Together, we are bridging the gap between insight and action in unprecedented fashion.”

@RESEARCH LIVE

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