Analytics firm Kontagent to merge with mobile games specialist

Andy Yang, CEO of PlayHaven, will become the CEO of the combined company. Josh Williams, CEO of Kontagent, will become chief technology officer and chairman of the board of directors.

Investors in the new company will include Altos Ventures, Battery Ventures, e.ventures, GGV Capital, Maverick Capital, Morgan Creek and Tandem.

“This is a massive game changer – not only for PlayHaven and Kontagent, but for our customers and the broader mobile industry,” said Yang. “Together, we are bridging the gap between insight and action in unprecedented fashion.”