NEWS26 February 2014

ANA doubles marketing analytics prize money to $100k

Data analytics North America

US — The Association of National Advertisers has doubled the prize money for this year’s Marketing Analytics Leadership Award – putting $100,000 up for grabs.

This year’s competition is again sponsored by marketing analytics firm MarketShare, but also features participation from the Advertising Research Foundation and the Marketing Science Institute.

The winning company, along with two runners-up, will share in the $100,000 prize pool to donate to their favourite charities.

Last year’s winner was USAA.

Submissions will be accepted from 1 April, with a 15 July deadline. Full details are online at AnalyticsAward.com.

@RESEARCH LIVE

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