Jones has more than 25 years’ experience working in product development at Microsoft. He most recently co-created and led an initiative to accelerate healthcare innovation through artificial intelligence and cloud computing.

Kabir Shahani, CEO and co-founder of Amperity, said: “Chris has made significant contributions to some of the most defining software products of our generation, and will leverage these experiences to help us scale and accelerate our value in the marketplace. The problem we solve is foundational to everything marketing, analytics and CX teams deliver."

Amperity recently announced the general availability of ‘Databases’, which allows precise customer data models, optimised for each of a brand’s diverse use cases.