NEWS4 November 2013

AMAA introduces new technology partners

AUSTRALIA — The Audited Media Association of Australia has introduced two new technology partners that will help deliver its audited website measurement service.

The service, announced last month, is made up of four key elements: a tag management system, automated site scanning technology, an analytics platform and audit services, along with data reporting. Datalicious will provide the tag management system: ‘SuperTag’ and ObservePoint will provide the automated site scanning technology. It was announced last month that comScore’s Digital Analytix would be the analytics platform.

“Access to technologies such as Supertag, ObservePoint and comScore are important components in the delivery of a robust audit service for the website measurement service – ensuring consistent, comparable data that has been verified using industry best-practice standards and technology,” said AMAA CEO Paul Dovas.

Managing the metrics is the AMAA Digital Working Committee (DWC), a new committee formed from AMAA members, chaired by Ricky Chanana (pictured), national digital & trading director, Maxus.