Lyon (pictured) will lead the development of the AMAA’s digital services to support the industry. She has previously director for ad tech in Asia-Pacific and Japan for online video analytics firm Ooyala.

Prior to that she has been chief commercial officer for Site Tour, the vice-president of adtech solutions for Telstra and was managing director for SpotX in Australia. Lyon also launched Tribal Fusion, one of the first international ad networks in Australia.

AMAA CEO Josanne Ryan said: “The opaque digital trading ecosystem, brand safety and ad fraud are industry issues that need more attention. With the AANA, IAB and MFA forming a working group to review best practice, the AMAA can support this initiative by developing services based on overseas models.

“Vicki brings to the AMAA the perfect blend of experience from across the digital landscape having worked with digital media companies, ad tech providers, ad agencies and emerging technologies.”