The firm, which is part of The FSA Group, specialises in helping clients manage communications with their customers and build up consumer intelligence.

As a result of the agreement FSA Datalytics will offer its Canadian clients access to Alterian’s social media monitoring, email deployment, web content management, campaign management and analytical reporting services.

Jacob Ciesielski (pictured), the firm’s managing director said: “We thoroughly evaluated the top marketing software companies and determined that Alterian’s offerings are ahead of the competition with its features set, while providing the lowest total cost of ownership for our customers as well as the quickest time-to-market capabilities.”

Alterian CEO David Eldridge added: “As a result of this partnership, FSA Datalytics’ clients will be able to more effectively mine direct marketing intelligence from customer and prospect databases, drive incremental revenues and transform their marketing capabilities from good to great.”