NEWS25 March 2014

Al Jazeera taps Effective Measure for digital monitoring

Middle East and Africa New business

QATAR — Media network Al Jazeera has agreed a digital audience measurement deal with Effective Measure, to track usage and behaviour across its range of websites.


Key areas to be tracked by Effective Measure include online audience traffic measurement, mobile app and tablet traffic metrics and video streaming demographic data and performance insights.

“Video and mobile are focus areas for Al Jazeera,” said Yaser Bishr, Al Jazeera’s executive director of strategy and development. “We work globally with industry innovators like Effective Measure to develop data analytics initiatives that bridge the gap between online, mobile and premium video data.”