NEWS25 February 2013

Aggregate Knowledge adds $11m to growth fund

US — Marketing intelligence firm Aggregate Knowledge has raised $11.4m in new funding following the acquisition earlier this month of analytics software developer Quantivo.

David Jakubowski

The new funding brings the total invested in the California-based business to $44.9m.

Aggregate Knowledge’s media intelligence platform combines media and audience data to help advertisers and agencies plan campaigns and track performance. The acquisition of Quantivo added point-of-sale data and analytics to the mix.

The new financing was revealed in an regulatory filling. Investors were not disclosed.

Aggregate Knowledge is headed by CEO David Jakubowski (pictured).

Brian Tarran

Financials North America

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