NEWS25 February 2013

Aggregate Knowledge adds $11m to growth fund

Financials North America

US — Marketing intelligence firm Aggregate Knowledge has raised $11.4m in new funding following the acquisition earlier this month of analytics software developer Quantivo.

David Jakubowski

David Jakubowski

The new funding brings the total invested in the California-based business to $44.9m.

Aggregate Knowledge’s media intelligence platform combines media and audience data to help advertisers and agencies plan campaigns and track performance. The acquisition of Quantivo added point-of-sale data and analytics to the mix.

The new financing was revealed in an regulatory filling. Investors were not disclosed.

Aggregate Knowledge is headed by CEO David Jakubowski (pictured).