NEWS1 February 2013
US — Marketing analytics software developer Quantivo has been bought by media intelligence firm Aggregate Knowledge.
David Jakubowski
Aggregate Knowledge chief David Jakubowski points to Quantivo’s expertise in point-of-sale data and analytics in explaining the acquisition, saying it will help his firm “bridge the gap between offline and online data”.
“Leveraging point-of-sale data gives marketers a better view into how to grow new sales,” he said.
Quantivo was founded in 2008 by chief technology officer Paul O’Leary.
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