NEWS1 February 2013

Aggregate Knowledge snaps-up Quantivo analytics

North America People

US — Marketing analytics software developer Quantivo has been bought by media intelligence firm Aggregate Knowledge.

David Jakubowski

David Jakubowski

Aggregate Knowledge chief David Jakubowski points to Quantivo’s expertise in point-of-sale data and analytics in explaining the acquisition, saying it will help his firm “bridge the gap between offline and online data”.

“Leveraging point-of-sale data gives marketers a better view into how to grow new sales,” he said.

Quantivo was founded in 2008 by chief technology officer Paul O’Leary.