NEWS19 May 2010
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
US— Cable and satellite network A&E Television has commissioned NeuroFocus to build it an on-site neuromarketing lab to test its viewers’ subconscious responses to programme content, advertising and promotions.
A&E claims to be the first TV company to be equipped with a “NeuroLab”, which will be staffed by NeuroFocus neuroscientists, neurophysiologists, market researchers and consultants.
Michael Greco, A&E’s executive vice president of research, said: ”We see tremendous opportunities to use it not only for our own research, but to help our advertising partners gain competitive advantages for themselves.”
The company said it decided to invest in a “NeuroLab” after appointing NeuroFocus to conduct a study into the effects that programme content has on viewers’ response to advertising.
Mel Berning, EVP of ad sales at A&E, said: “Conventional research methods are hard-pressed to get at the heart of that issue. Neurological testing, on the other hand, delved right to the source – the subconscious – and delivered the answers. That breakthrough was the catalyst for our decision to commission a NeuroLab.”
NeuroFocus is headed by CEO A.K Pradeep (pictured).
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
It is important to recognise and embrace the benefits of working in the market research industry, writes Louise McL… https://t.co/r7qSMTIVKk
Course5 Intelligence secures $28m investment https://t.co/tPodAbFUx1 #mrx #marketresearch
Aspect to launch Manchester viewing facility https://t.co/9ZQBkbPRMN #mrx #marketresearch
The world's leading job site for research and insight
Hasson Associates
Client Service Engagement Manager
£40000–52000
Hasson Associates
DP Analyst
£30000–38000
Entain
Consumer Insight & Market Research Executive
TBC
Featured company
RT @researchlive: MRS and MTab partner on training and certification https://t.co/r3ehEDDGRs #mrx #marketresearch
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments