NEWS5 June 2014
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UK — Exposure to online advertising is the preferred way of ‘paying’ for online content, according to a survey by cloud technology providers CloudSense.
The survey, of 4,000 consumers across the UK and US, measured attitudes towards online advertising and content. Results revealed that while 74% of respondents currently do not pay to access any digital media sites or apps, 46% said that seeing advertising around content was their preferred way of ‘paying’ for this access.
Other key findings were:
“If the younger generation in particular aren’t paying for content, then it’s essential that publishers are able to profit from advertising,” said Richard Britton, CloudSense CEO. “It is now more important than ever for publishers to attract advertisers relevant to the audience, provide a positive user experience and ultimately, this will give publishers the ammunition to sell more advertising.”
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