NEWS2 June 2014
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
NEWS2 June 2014
US/ UK — 80% of consumers believe total data privacy no longer exists, according to a new study by management consultants Accenture Interactive.
The study of around 2,000 20-40 year olds was conducted by Coleman Parkes on behalf of Accenture Interactive in March and April of this year. Key findings were as follows:
However:
“Businesses should align their marketing strategies using advanced analytics to drive real-time recommendations with the needs and interests of today’s consumers who demand a seamless omni-channel experience whether they choose to shop online or in a store,” said Glen Hartman, global managing director of Digital Transformation for Accenture Interactive.
“When pursuing that seamless customer experience, businesses must balance the need for security and data privacy with the desire to provide an exceptional customer experience.”
Further findings from the study can be found here.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Jen Heape, @VixenLabs: "You should be worried about your entire data footprint. The horse has bolted, but we need t… https://t.co/X9w2UiEvuQ
WPP buys influencer marketing agency Obviously https://t.co/bwRPEKa0i3 #mrx #marketresearch
Merkle to handle Standard Life pensions & savings CX https://t.co/7Sd6BImYFH #mrx #marketresearch
The world's leading job site for research and insight
Resources Group
Qualitative Research Manager – Cultural & Brand Insights (Global Insights)
up to circa £40,000 + Bens
Resources Group
Qualitative Associate Director – Not-for-profit/Purpose driven clients – Strategy Consultancy
£50–57,000 + great benefits
Resources Group
Research Executive – Consumer – Technology led insights Group
£22,000–£26,000 + Benefits
Related Articles
The Market Insight Forum takes place at the wonderful Savoy Place, London on 7 Junehttps://t.co/uK1jTPEpAk Registe… https://t.co/XKVI5XZS8H
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments