NEWS12 September 2023

Advertiser Perceptions hires consulting VP

Media News North America People

US – Media industry market intelligence business Advertiser Perceptions has appointed Jacqueline Baranov as vice-president of consulting, leading client relationships for the company.

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Baranov joins Advertiser Perceptions from MediaRadar and has worked in the advertising industry for around a decade.

Based in New York, Advertiser Perceptions offers research-based strategic market intelligence to the media, advertising and ad tech industries.  

In her new role, Baranov will lead client relationships with a mix of established and emerging ad tech brands. 

Kevin Mannion, chief strategy officer, Advertiser Perceptions, said: "Our clients who have worked with Jacqueline in the past consistently point to her highly developed skills in creating rapport and trust and adding value to each engagement."