NEWS13 June 2013

AdRoll buys Bitdeli

M&A North America

US — Retargeting platform AdRoll has acquired data analytics start-up Bitdeli.

Founded by Ville and Jyri Tuulos, Bitdeli enables businesses to pull data from various sources to create customised dashboards and will be integrated into AdRoll’s retargeting platform with the brothers joining the AdRoll engineering team.

Ville Tuulos (pictured) said: “Since day one, Bitdeli has helped companies access and analyse their data. AdRoll takes that one step further, essentially closing the data loop by showing customers the immediate and highly measurable benefits of analytics.”