NEWS22 January 2013

Adometry bags $8m for marketing analytics development

Financials North America

US — Marketing analytics firm Adometry has raised $8m in new financing to fund development of its cross-channel campaign attribution platform.

The financing was led by Shasta Ventures and included participation from Austin Ventures and Sierra Ventures. Following the investment Shasta Venture’s Jason Pressman will join Adometry’s board of directors.

Pressman said: “Using big data to optimise and influence advertising spend is the future of marketing, and many of the world’s largest brands already rely on Adometry’s robust platform and expertise. We are thrilled to lead this round of funding and excited about Adometry’s continued growth and success.”

Adometry is headed by CEO Paul Pellman (pictured).