NEWS22 March 2016
US — Adobe and comScore have unveiled a new global strategic partnership that will see comScore incorporate Adobe Certified Metrics into its cross media, audience and advertising product suites.
Adobe Certified Metrics is standardised digital census data built on the Adobe Platform and powered by Adobe Analytics. Adobe will also integrate comScore audience data, including demographics, for Adobe Marketing Cloud customers.
The new partnership will deliver cross device audience measurement of video and ad content, providing advanced insight into consumer viewing behaviours for better media planning and buying.
The world's leading job site for research and insight
Resources Group
Insights Editor (Research Manager) – Leading Information Group (Professional Services)
c. £38,000 (negotiable)
Resources Group
Sales Director – Market Research Services
c. £70–90,000 plus comm
Resources Group
(Junior) Data Scientist – Insights Consultancy
£35 – 40,000
Featured company
-
Town/Country: London, ,
Email: helloUK@opinium.com
Opinium is an award winning strategic insight agency built on the belief that in a world of uncertainty and complexity, success depends on the ability to stay on the pulse . . .
-
Brought to you by:
©2024 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk -
© Copyright 2024 Research Live
0 Comments