NEWS22 March 2016

Adobe and comScore unveil global strategic partnership

Media News North America

US — Adobe and comScore have unveiled a new global strategic partnership that will see comScore incorporate Adobe Certified Metrics into its cross media, audience and advertising product suites. 

Adobe Certified Metrics is standardised digital census data built on the Adobe Platform and powered by Adobe Analytics. Adobe will also integrate comScore audience data, including demographics, for Adobe Marketing Cloud customers. 

The new partnership will deliver cross device audience measurement of video and ad content, providing advanced insight into consumer viewing behaviours for better media planning and buying.