NEWS23 March 2020

Adjust appoints ad fraud head

Europe News People

GERMANY – Mobile measurement and fraud prevention firm, Adjust, has hired Ville Mikkola as head of the Coalition Against Ad Fraud (CAAF), the industry alliance to tackle ad fraud.

Ville Mikkola_crop

Based at Adjust’s Berlin headquarters, Mikkola (pictured) will be responsible for the strategy and global development of CAAF. Prior to Adjust, he was director of network operations at adtech firm Glispa, and managing director for Europe at mobile advertising network YeahMobi. Most recently, he co-founded a casual gaming company, TreasureHunt, which worked with NBCUniversal and was acquired by Huuuge Games.

CAAF was founded in 2017 to fight fraud by educating within the sector and sharing knowledge between members. It now has 30 members, including advertising networks such as ironSource, Liftoff, Zucks, Applift, Fyber and AdColony.