NEWS29 September 2009

Added Value launches three marketing initiatives

Technology UK

UK— Added Value has launched a trio of new global marketing initiatives, AV-id, Character Creation and a specialist approcah based on tracking trends.

The first, AV-id, uses social media tools including blogs, forums and video sharing to develop and test conceptual marketing ideas. Added Value will “manage and stimulate” participants for clients and then capture data and insight from the content.

The marketing insight agency, which is owned by WPP, said that Ikea, Kimberley Clark and Levi’s have already used AV-id to carry out innovation projects.

Jonathan Hall, CEO of Added Value France, will be responsible for integrating the AV-id product into the firm’s operations around the world.

The second new service, Character Creation, is a bespoke service that gives a brand or product a ‘character’ based on its perceived qualities. The third is a cultural trend observation service to help keep clients informed of changes in nine sectors, including wealth and work, science and technlogy and creative expression.

Janine Hawkins (pictured), Global CEO of Added Value, said: ““Added Value has always been known for providing strategic marketing advice to Fortune 500 companies and innovators. With the launch of these new initiatives we are both building on our foundations and creating a truly motivating and compelling proposition to enable clients to address the big, challenging marketing problems that they face.”