NEWS21 July 2009
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
US— Digital out-of-home media firm Adcentricity has launched a research service to help advertisers evaluate the effectiveness of their campaigns.
Research Lite has been developed under a partnership with out-of-home researcher Peoplecount, with Verizon Wireless as the first client.
The service combines pre-packaged and customised research studies on campaigns in any North American market, allowing clients to track factors including demographics, awareness/notice, recall, sales uplift and brand awareness.
Kelly McGillivray, president and chief methodologist of Peoplecount, said: “This type of offering is an efficient way to help prove the value of the medium to the advertising community… The largest challenge in this project was developing off-the-shelf packages to bundle cost-effective services that provide accountable data for the advertiser.”
Adcentricity’s CEO Rob Gorrie said: “We believe Research Lite will be a key service in driving the medium forward and getting brands comfortable with leveraging the true capabilities of digital out-of-home in their campaigns.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Cultural strategy is about better understanding and reflecting people’s lives, and making sure brands act on better… https://t.co/9noaDFLgXQ
Comscore rebrands programmatic taregting business https://t.co/dP0nj1Ihb7 #mrx #marketresearch
Splio acquires Tinyclues https://t.co/ThBftrS6of #mrx #marketresearch
The world's leading job site for research and insight
Hasson Associates
Senior Research Executive – Consumer Psychology
£28000–32000
Resources Group
Senior Research Executive – Consumer Research and Insights
£28,000–£30,000 + Strong Benefits
Network Rail
Research & Insight Manager
Band 4B, £34,050–£38,305
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
RT @researchlive: Cultural strategy is about better understanding and reflecting people’s lives, and making sure brands act on better repre…
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments