NEWS18 February 2019

Ad industry launches exports report ahead of Brexit

B2B Brexit Media News Trends UK

UK – With the UK scheduled to leave the EU on 29th March, the Advertising Association (AA) is launching an annual report on advertising exports as part of a month of activities to promote the UK industry’s services internationally.

Piccadilly Circus

The UK Ad Exports report from industry think tank Credos will measure the UK’s recent performance in advertising exports. It will also include case studies from advertising services exporters and track industry sentiment as the UK leaves the EU.

The research is being launched as part of a wider month-long initiative, dubbed ‘Export Month', run by the AA alongside partners from its Promote UK group, including the Department for International Trade (DIT) and the Institute of Practitioners in Advertising (IPA).

As part of this, a delegation of UK agencies and production companies will attend the Shanghai International Advertising Festival and a dedicated day will be held to promote UK advertising at South by Southwest (SXSW) in Austin, Texas.

The DIT is also launching a new online resource designed to help advertising businesses develop export strategies, including advice on doing business overseas.

Stephen Woodford, chief executive, Advertising Association, said: "The UK stands at an important crossroads in its relationship with the EU and the rest of the world. Export Month will act as a celebration of what we do best in UK advertising – a multi-national workforce servicing a global client-base via a winning combination of creativity, innovation and technological expertise. This programme will showcase these strengths like never before and we welcome all those businesses with export ambitions to join in."