The platform generates datasets for research, testing and client pilots, as well as for experiments and proofs-of-concept.

Acutus AI said that it hoped the platform would augment or mirror real-world data to allow users to run benchmarks, test models and validate ideas before committing further resources.

Yashash Gupta, former co-founder at Thrifty AI, has also joined Acutus AI to lead product and AI innovation.

Gupta said: “Synthetic data is not just about filling gaps. It’s about creating new possibilities for how companies test, simulate and scale ideas.

“I’m excited to join Acutus AI to shape this platform and to lay the groundwork for the next layer – a simulation engine that will bring synthetic users-in-context and digital twins to life.”