Act-On hires SVP of marketing

Church-Adams joins from fintech company Finastra, where she held the role of head of field, partner, and customer engagement marketing. Prior experience includes D+H, American Express and Nike Foundation.

She is based in the company’s Portland office.

Act-On provides adaptive marketing solutions based on customer behaviours, preferences and data.

Kate Johnson, chief executive at Act-On, said Church-Adams’ “deep branding, product marketing and strategic go-to-market expertise” would “meaningfully accelerate” the company’s market impact.