Act-On hires SVP of customer success

Williams joins Act-On from Jive Software, recently acquired by Aurea, where he held the role of vice-president of customer support. 

Act-On provides adaptive marketing solutions based on customer behaviours, preferences and data.

The appointment follows that of Nina Church-Adams as senior vice-president of marketing earlier this month.

Kate Johnson, chief executive of Act-On, said Williams’ leadership would help to "measurably increase customer satisfaction and success".