NEWS24 May 2018

Accenture moves into programmatic buying

News North America

US – Global professional services company Accenture has launched Accenture Interactive Programmatic Services, an in-house programmatic media planning and buying unit.

The new offering from Accenture Interactive takes the company even further into traditional agency space and said it was to help marketers take control of their data and technology.

Accenture Interactive can help design, build and staff in-house trading desks as well as running full service global digital media campaigns for clients.

The Accenture Interactive Programmatic Services have three core areas: programmatic consulting; media strategy, planning and activation; and ad tech implementation and support. 

Brian Whipple, global CEO of Accenture Interactive, said: “Our clients have been asking us to help them drive greater efficiencies with their programmatic media spend, specifically digital media. We are already focused on all the pieces that are related to media placement so it was a natural extension for us to help our clients deliver more hyper-relevant customer experiences through digital media.”