Accenture Interactive buys Adaptly

Adaptly’s digital media services will support Accenture Interactive in activating, optimising and measuring media across platforms to help advertisers.

Adaptly will become part of Accenture Interactive Operations. Founded in 2010, Adaptly’s headquarters are in New York City with nearly 150 employees. It has additional offices in Chicago, London and Los Angeles.

Nikki Mendonça, president of Accenture Interactive Operations, said: “The addition of Adaptly is a unique opportunity for us to add significant talent and capabilities. It will help us to further reinvent today’s operating approach by re-engineering the campaign process with data, applied intelligence and digital technologies – resulting in improved ROI and greater transparency for our clients’ digital media omni-channel campaigns.”

Nikhil Sethi, co-founder and CEO of Adaptly, added: “Being a part of Accenture is really exciting as, together, we'll have an amazing opportunity to supercharge our key platform partnerships, drive more transparency and effectiveness for our clients, and enable them to deliver more relevant, high impact experiences.”