Accenture acquires Clearhead

The acquisition will help build the personalisation services of Accenture Interactive.

Clearhead helps brands continuously test, redesign and personalise digital customer experiences and products so identifying where improvements can be made.

Based in Austin, Texas, it has a staff of 70.

Glen Hartman, head of Accenture Interactive North America, said: "Experience is the new battleground in the digital world and brands need
to continuously optimise it across the entire customer journey. We're focused on creating the best customer experiences for our clients and we're excited about Clearhead boosting our personalisation business with their capabilities."