Ontario-based Academica Group specialises in research-based marketing consultancy for post-secondary students who want to participate in market research. Through the partnership, Vision Critical is now providing panel development and management software to the firm.

Rod Skinkle, president of Academica Group, said: “The new panel captures what’s top of mind for today’s youth and most importantly, looks to gain insight from the next wave of highly educated consumers and key influencers in Canada.”