NEWS22 June 2018

A quarter of marketers received no GDPR training, says DMA

Data analytics GDPR News Privacy UK

UK – Almost a month after GDPR came into effect, research from the Direct Marketing Association (DMA) has suggested that over a quarter of marketers received no specific training ahead of the new regulation being implemented on 25 May.


The industry body’s online survey of 300 respondents found that 27% of marketers had received no specific training ahead of GDPR, while over half ( 54%) felt they had received appropriate training for the new laws.

A third of those polled ( 34%) felt that more training was needed, and 68% agree that training is integral to data protection compliance.

Chris Combemale, chief executive of the DMA, said: “GDPR is a fantastic opportunity for organisations to build consumer trust and highlight to their customers the benefits of sharing their data. Organisations should use it to build a culture within their business of putting the consumer first and improving their experience.”