NEWS11 January 2012

$8m funding for marketing software firm ThinkVine

Financials North America Technology

US— ThinkVine has closed an $8m Series C round of financing to support sales and development of its marketing planning and sales forecasting software.

The firm counts Del Monte, Kraft Foods, Hershey’s and MillerCoors among its users. It raised $1.85m in a Series B round of funding three years ago.

CEO Mark Battaglia, a former SPSS executive, said: “It’s a pivotal time for both ThinkVine and the industry as continued media fragmentation and an increasingly complex set of marketing choice are forcing business-to-consumer marketers to find new ways to plan and adjust their marketing.”

The Series C funding came from existing investors Draper Triangle, DFJ Portage, CincyTech and Ft Washington Capital Partners, as well as new participation from Northwater Capital Management.