$8m funding for marketing software firm ThinkVine

The firm counts Del Monte, Kraft Foods, Hershey’s and MillerCoors among its users. It raised $1.85m in a Series B round of funding three years ago.

CEO Mark Battaglia, a former SPSS executive, said: “It’s a pivotal time for both ThinkVine and the industry as continued media fragmentation and an increasingly complex set of marketing choice are forcing business-to-consumer marketers to find new ways to plan and adjust their marketing.”

The Series C funding came from existing investors Draper Triangle, DFJ Portage, CincyTech and Ft Washington Capital Partners, as well as new participation from Northwater Capital Management.