Part of a wider group reorganisation, the division will be led by Ian Jenkins, who has been promoted to group head of strategy, insight and intelligence.

Jenkins has been managing director of Intrinsic Insight, the group’s qualitative research arm, since 2010. In his new role, he will oversee the growth and development of the group’s market research and insight offer in the UK and the US.

Online quantitative research business Atomik Research is also part of the 4media group.

Edward Cyster, chief executive, 4media Group, said: “Over the next several years we will continue to build on our core strengths as an agency group whilst becoming a fully integrated agency, offering a full spectrum of media, PR and market research services for all our clients.

“We are delighted to have Ian Jenkins join our executive team and bring his wealth of expertise to help support our clients’ insight needs. The group has benefited greatly from what we are able to do with Intrinsic Insight on board, so we are pleased to develop our relationship and take it to the next level.”