NEWS30 September 2011

$20m funding for social analytics firm Networked Insights

Financials North America

US— Social analytics firm Networked Insights has raised $20m to fund the continued development of its SocialSense platform, used by companies including Samsung, MTV and Kraft.

The Series B financing was led by funds managed by Goldman Sachs and brings the company’s total investment to date to $30m.

Networked Insights positions its technology as a platform to analyse social data and uncover trends and consumer engagement opportunities.

CEO and founder Dan Neely says: “It’s not an intelligent use of social data to call something positive or negative – or to merely monitor the results of a marketing campaign. Networked Insights applies the science of semantic analysis and machine learning to that data so brands can identify and invest in trends before they peak.”