Aspen Finn will focus its work on exploring consumer behaviour, understanding the impact of communications, identifying opportunities for innovation and examining brand perception.

The practice was already part of 20|20 Research but has been split into a separate brand to allow it to operate more independently. The 20|20 branding will remain in place in the rest of the business.

Aspen Finn consists of 30 employees and will be led by Julia Eisenberg, former senior vice-president of insights at 20|20.

The rebrand to Aspen Finn follows the acquisition last year of 20|20 Research by data collection and research services company Schlesinger Group.

Eisenberg said: “We feel fortunate to be able to use the best of 20|20 to help us accomplish our work and draw upon the strength of that organisation, while also establishing Aspen Finn as a strategic partner to help our clients make bold decisions with confidence.”