NEWS28 January 2021

20|20 Research rebrands consulting practice

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US – Online qualitative and full-service insights firm 20|20 Research has relaunched its strategic insights practice focused on cognitive psychology as a consultancy under the name Aspen Finn.

Aspen Finn will focus its work on exploring consumer behaviour, understanding the impact of communications, identifying opportunities for innovation and examining brand perception.

The practice was already part of 20|20 Research but has been split into a separate brand to allow it to operate more independently. The 20|20 branding will remain in place in the rest of the business.

Aspen Finn consists of 30 employees and will be led by Julia Eisenberg, former senior vice-president of insights at 20|20.

The rebrand to Aspen Finn follows the acquisition last year of 20|20 Research by data collection and research services company Schlesinger Group.

Eisenberg said: “We feel fortunate to be able to use the best of 20|20 to help us accomplish our work and draw upon the strength of that organisation, while also establishing Aspen Finn as a strategic partner to help our clients make bold decisions with confidence.”