NEWS24 July 2019

20|20 Research launches hybrid tool

News North America Technology

US – Qualitative research services and technology company 20|20 Research has launched the latest version of its API technology, QualLink 4.0.

The tool integrates quantitative surveys and other online data resources with the company’s enterprise service for qualitative research.

Survey participants who meet the criteria for a piece of research are automatically moved to a moderated online discussion, connecting quant with qual. The tool can also be used to set up respondent auto-enrolment forms, allowing users to join a qualitative project from an existing community platform, email invitation, or client list.

Isaac Rogers, chief executive of 20|20 Research, said: “Conducting quant/qual hybrid is a proven way to get a more complete consumer story,” adding that the tool is “saving researchers time and effort”.