FEATURE26 June 2019

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Features Impact Media UK

Research is built into the foundation of Sky Media’s ad model, helping it adapt and evolve in a changing media landscape. Ben Bold talks to Lucy Bristowe, its head of insight and research.

Sky is at the forefront of Europe’s broadcast entertainment industry, serving 22.5m customers across seven countries, including the UK, Ireland, Germany, Italy and Spain. It spends £6bn a year on programming and generates annual revenues of around £13bn.

While a sizeable ...