FEATURE6 April 2017

Trust in the pack

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FMCG Features Impact North America Technology

Research by scientists in the US points to marketing messages on packaging being more believable than those made in advertisements. By Jane Bainbridge

In a multi-media world, people are exposed to product claims, marketing messages and commercial information across numerous devices throughout their day. One study suggested that the average adult now sees about 360 ads a day across TV, radio, internet, ...